We are a specialized BtoB & BtoC communication and consulting agency.
Our field is constantly evolving. The arrival of the digital channels and Social Media brought upon a great deal of changes affecting the communication processes, especially with the growing use of Influencers.
However, our mission has remained to maximizing the impact of messages directed at our clients’ targets with the right information, for the right contact and at the right moment.
Created in 1978 by Sylviane and Patrick Peter, Peter & Associés rapidly built its foundations and notoriety in the sports and luxury fields. The company was able to establish a highly respectable position in this sector thus ensuring appropriate answers for a very demanding clientele.
In 2018, Iris Conseil, a communication agency also specialized in press relations, public relations and event management, joined Peter & Associés.
Peter & Associés is part of the Peter Group, alongside Peter Auto
(classic car event organizer) and SAVH (Mans Classic
In April 2018, The Peter Group chose to join forces with Tour de France Cycliste, Paris Dakar...organizer, Amaury Sport Organisation (ASO)
and the Automobile Club de l’Ouest (ACO)
, creator and organizer - among others, of the 24 Hours of Le Mans.